COMMERCIAL + TELEVISION + WEB CONTENT DIRECTOR
COMMERCIAL + TELEVISION + WEB CONTENT DIRECTOR
Television
Television
DWIGHT IN SHINING ARMOR
Dwight In Shining Armor Trailer
After Dwight, a 21st-century teen falls into an ancient underground chamber, he awakens a warrior princess, her court magician, and hordes of medieval villains that have been sleeping for a thousand years. Consequently, Dwight is now spellbound to protect Princess Gretta as her unconventional champion while her enemies from the past invade his suburban hometown of Woodside.
Episodes available upon request.
THE FRESH BEAT BAND
The Fresh Beat Band is an Emmy Award winning live-action musical sitcom produced for Nickelodeon that features a combination of original pop songs, physical comedy, and elaborate choreography. The show stars the “Fresh Beats”…four Millennials from music school who form a band and use a blend of light hearted humor, song, and dance to solve issues relatable to kids. The show uses a classic 4-Camera format to capture the ensemble’s performances live. Each episode incorporates scripted dialogue, original music, and several dance numbers created by choreographers such as Mandy Moore ( “La La Land”; “So You Think You Can Dance” ).
Episodes available upon request.
The Fresh Beat Band “Fresh Beats Go Gabba Gabba” Trailer
THE SPIRIT OF CHRISTMAS
Before South Park became a global phenonenom, a couple of college kids named Trey Parker and Matt Stone came to Celluloid Animation Studios with a concept involving Santa, Jesus, an ensemble of foul-mouthed kids, and Olympic ice skating legend Brian Boitano. As founder and Executive Producer of Celluloid, I immediately welcomed them in! The result was a hilarious animated short using cut paper manipulated under a classic Oxberry animation stand called “The Spirit of Christmas”. We went on to create the South Park pilot “Cartman Gets An Anal Plug” at Celluloid, again using cut paper manipulated improvisationally under camera. Once Comedy Central picked up the show it became a digital simulation of cut-paper animation. I’m proud to have produced South Park’s original cut-paper origins!
South Park “The Spirit Of Christmas”
Commercials
Commercials
LIVE ACTION
EFFECTS + ANIMATION
KIDS + teens
Web Content
Web Content
NERF
Fortnite “Behind The Scenes”
Nerf teamed up with TSM influencers Hamlinz, Myth and Daequan to unveil it’s latest line of Fortnite inspired blasters. These guys demonstrated the fun of transporting the Fortnite experience from the digital world to the physical one as they engaged in an improvisational battle royale that became the basis for an integrated campaign featuring Web Content, TV Commercials, and Promos.
The TV Commercials we created for this Nerf campaign were unscripted celebrations of how it feels to play Fortnite in the real world. Each spot blends Fortnite style POV’s with one-on-one battle sequences designed to feature the playful yet competitive chemistry shared by Myth, Hamlinz, and Daequan.
Nerf “Fortnite” TV Commercial
I collaborated with the folks at Broderville’s studios to create content for a variety of TV Commercial, Experiential, and Social Media platforms to introduce Nerf’s worldwide rollout of it’s Laser Ops product line. The integrated campaign was anchored by a Live Event, which was captured in real time as kids discovered Laser Ops Blasters for the first time, then engaged in improvisational “battles” within an expansive NYC warehouse space.
Nerf “Laser Ops” Live Event
The Laser Ops TV Commercial campaign features teams of teens using Nerf’s integrated technology to track opponents on smart phone apps as they collect battle stats and navigate through obstacles within a vast warehouse arena.
Nerf “Laser Ops” TV Commercial
CHIQUITA BANANA
That's Bananas! Chiquita Rock Star
Chiquita Banana’s web-based “Just Smile” campaign celebrates the imaginative art of improvisational storytelling. Using the charming simplicity of child-like narration as a through-line, the team at Deep Focus and I created a series of videos blending live action with tongue-in-cheek puppet shows featuring Chiquita Bananas performing a multitude of hilarious roles.
The project was completely unscripted. I made a series of illustrations depicting bananas in all kinds exotic situations and flashed them in front of the kids to coax out stories that turned out to be more genuine, imaginative, and fun than any of us had envisioned.
Each live action performance was captured in a single take from multiple angles, and the puppet shows were created right afterwards using the improvisational narration as the basis for individual soundtracks. Our ensemble of five-year-old non-actors performed brilliantly, providing us with far better material than we could have ever come up with on our own!
LAy’S potato chips
Ariel’s Just Jerky Jam
Lay’s “Do Us A Flavor” contest offers chip connoisseurs a yearly chance to win $1 million by coming up with the latest, greatest, and often outrageous recipes for a new flavor to add to it’s line-up.
I teamed up with global marketing agency Deep Focus to create a viral campaign celebrating this event, featuring live, improvisational performances by actor/comedian/musician Wayne Brady. As people Tweeted recipes live to the recording studio, Wayne transformed their proposed concoctions into a series of music videos captured in real time and distributed back via Twitter.
Wayne Brady was hilarious, reading each Tweet for the first time on-camera, then immediately launching into an improvised song. We created the music videos in real time, using a classic sit-com style 4-camera set up. Everything ran through a multi-camera switcher and I called the edits live from the recording studio floor so that within minutes of shooting each video, they were already being Tweeted out. We shot 25 music videos over the course of a single day.
